Marketing Blueprint
If You Are Serious About Using The Internet As Part of Your Online Profit Plan…You Need a Marketing Blueprint…a roadmap to get you from where you are now to where you want to be…your own plan for Google (Search Engine) Domination
The Internet Provides Savvy Businesses With an Opportunity to Showcase Their Business Like Never Before…
Getting Your Business Website Properties on The Front Page of the appropriate Google Search Listings Will Pay Huge Dividends….
How that happens is not by accident. There are many factors that determine whose business will show up on top when your customers or clients are looking for what your business offers….
My book Zero-Cost Web Marketing provides information on just 10 methods of getting free website traffic. The number of ways to do this is truly staggering.
There is a famous quote by Aristotle:
“The whole is more than the sum of its parts,”
which is very relevant when it comes to getting free website traffic.
Every method of getting free traffic is far more effective when it is part of a comprehensive plan. While you can take many actions haphazardly and still see some results, the results of every action designed to attract free search traffic that is part of a well designed comprehensive plan can dramatically magnify those benefits.
Step 1: Online Profile Analysis & Custom Profit Blueprint
When local consumers are looking to purchase new merchandise or are looking for a new service provider they begin their search online. It doesn’t matter whether you are selling pizza and sandwiches or whether you are providing services from hair care to home construction to all manner of medical care. Today, people start their searches online.
We look at what your potential customers or clients will find about your business and your competition when consumers conduct their searches using the Google and Yahoo search engines. We analyze not only what will be found at your current business website address, but information from dozens of other online information portals. These can include any number of paid and unpaid local listing services, online consumer review portals, as well as one of the ever growing number of “social media” sites including Youtube, Facebook, and Twitter.
We assess what your potential customers currently find when they search generically for your business category in your town or city and surrounding areas, (“your service type” in “your geographical location”) as well as what they find when they look for specific information using your company name. We include other important search criteria unique to your business as determined by our initial consultation.
We present you with a custom business analysis that provides a detailed snapshot of how your business currently appears to your current and potential customers, as well as your current online visibility profile. In other words, how easy is it for your potential clients to find you online? And equally important, once they find you, how do you appear to measure up as a business they will eagerly choose to do business with?
One of the first goals of any online profit plan should be to create your online presence in a way that will initially accomplish two primary tasks.
First, you want high visibility, so that anyone in your local area who is seeking out the services your business provides cannot help but find you.
Your custom business report will provide a complete business profit plan that starts with specific recommendations that will provide you with optimal online visibility. Each recommendation is designed to help potential clients who are actively looking for the products or service you provide to find your website.
Second, you want your online presence to convey an image of your business that will encourage anyone looking for what you offer to choose your business instead of your competition. We recommend specific steps you can take to portray your business in the most favorable light, using well established consumer behavioral triggers that will convert your website visitors into new customers.
It is far less costly to continue selling to established clients, than to acquire new clients!
While the initial focus of your online profit plan deals with getting new clients, the remainder of your online profit plan will be focused on detailed steps for client retention, current client referrals, and methods of increasing per client revenues.
We go over the details of your custom online profit plan, and make suggestions on how to best start implementation. You can start implementing the plan on your own (we will provide you with numerous resources to assist you with self implementation), or for the fastest and best results we can provide professional timely implementation services. We provide implementation plans for any budget.
Our goal is to help our clients dominate the search engines and increase their profits.